HCM Excellence Series: Sales Onboarding
- Claude Werder
- Learning and Development, Talent Management, Human Resources
Sales hiring is not easy and new-hire attrition is expensive. Brandon Hall’s latest Evolution of Onboarding Survey shows the voluntary attribution rate averages 10.2% during the first year for all positions in an organization. Other research puts the rate among new sales reps even higher; more than 20%, meaning one in 20 new salespeople leave in the first year. At Brandon Hall Group, we believe organizations need to take a more proactive approach to onboarding. In this report, we profile four companies — Palo Alto, Godiva, Anthem and Cardinal Health — that implemented or enhanced onboarding programs to engage, assimilate and train new hires.
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