HCMx Radio 88: Equity, Equality and Empowerment
- Claude Werder
- Learning and Development, Human Resources
Guest: Jasmine Martirossian, vice president of marketing for The Training Associates, where she is responsiblefor all areas and aspects of marketing from strategy to implementation. Jasmine has led digital transformation for many multinational corporations, such as PTC (Senior Director of Global Online Strategy and Web Development) and Intertek (Global Web Content Manager), helping recast and leverage their digital properties to help generate leads resulting in revenue growth. Her work in this area has been featured at many leading industry conferences, including Marketing Sherpa Summit and B-to-B Marketing Forum. Jasmine also has significant experience in the learning industry, having led digital marketing at Lesley University (Director of Online Strategy, Production and Marketing Analysis) and, most recently, at Skillsoft (Digital Marketing Director).
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