Republic Services’ SheDrives Campaign Recruits More Female Drivers in the Waste Industry (2019 Case Study)
- Claude Werder
- Learning and Development, Talent Management, Leadership Development, Human Resources, Diversity, Equity and Inclusion
Republic Services’ SheDrives Campaign Recruits More Female Drivers in the Waste Industry (2019 Case Study)
With the waste industry being traditionally male-dominated (especially in the front-line operations) and female drivers being exceptionally rare, Republic Services launched the SheDrives campaign to re-associate the driver role and, ultimately the Republic brand, with women. The end result was a year-over-year increase in the number of women hired into this position. For its SheDrives campaign, Republic Services was honored with a Gold Award for Best Recruitment Marketing and Employer Branding Program in the 2019 Brandon Hall Group HCM Excellence Awards.
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