From Competency to Behavior: How Doğuş Crafted Measurable Leadership Results (Case Study)

With the help of Talent Touch, Doğuş Otomotiv’s “Development for Future Program” transforms assistant managers into effective leaders through a comprehensive approach focused on measurable behavioral change.

The program addresses specific leadership challenges through pre-assessments, discovery sessions, and personalized development plans centered on competencies like self-awareness, relationship management, and cognitive skills. Results demonstrate significant impact with a 37% increase in key competencies, 12% performance improvement, 70% promotion rate among participants, and reduced turnover. The program’s success stems from its innovative design involving managers throughout the process, continuous improvement based on feedback, and alignment with Doğuş 3.0 cultural transformation.

Doğuş Otomotiv and Talent Touch earned a Bronze Award for Best Leadership Development Program in the 2024 Brandon Hall Group™ HCM Excellence Awards.®