ADP Supercharges Sales Performance with Game-Changing Product Credentialing (Case Study)
- Brandon Hall Group
- Learning and Development
ADP Supercharges Sales Performance with Game-Changing Product Credentialing (Case Study)
ADP revolutionized its sales training with an innovative Product Credentialing Program that combines tiered learning, gamification, and digital adoption platforms. The program exceeded targets by expanding to seven business units, awarding over 57,000 badges, and driving a 52% increase in closed won dollars for badge earners. The initiative features three distinct learning levels (Foundational 101, Advanced 201, Specialty 301), incorporates real-time demonstration tools, and includes a successful test-out option. The program’s success led to expansion for external partners and resellers, while maintaining high learner satisfaction scores above 8.3/10.
ADP earned a Silver Award for Best Unique or Innovative Sales Training Program in the 2024 Brandon Hall Group™ HCM Excellence Awards.®
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