Aligning Sales Training With Business Goals (eBook)
- Claude Werder
- Learning and Development, Human Resources
A sales-training program must satisfy the needs of the organization and the individual by providing a compelling case for performance improvement and a dynamic system of learning modalities. Motivate the organization and the individual sales professional to work together to achieve breakthrough results. Traditional approaches to amping up sales performance no longer work. It is not the fault of practitioners of time-tested techniques, and proven tactics and strategies, so who or what is to blame for traditional sales-performance improvement initiatives’ lack of effectiveness? The answer is complicated and involves various resources, systems, technologies, data and teams.
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