Altria Puts Career-Focused Training Online for Its Salesforce (2018 Case Study)
- Claude Werder
- Learning and Development, Talent Management, Human Resources
Altria Puts Career-Focused Training Online for Its Salesforce (2018 Case Study)
After leaders realigned Altria’s Group Distribution Company, the L&D created AGDC University to help make the change successful by providing blended and social learning for the sales force. At the same time, a survey showed that salespeople wanted career-focused training, so the team partnered with BlessingWhite for three Webinars: “It’s Your Career” centered on know yourself, know your options and take actions; “Career Coaching” focused on steps managers take to assist in career planning; and “Highlighting Performance” designed to prepare salespeople for performance reviews. This innovation earned Altria a Bronze Award for Best Unique or Innovative Talent Management Program in the 2018 Brandon Hall Group HCM Excellence Awards.
Don't Want to Miss Valuable Info?
Purchase a Membership and get access to the 100% of our Resource Center and all the downloadable materials.
