Best Western’s Boutique Brand Onboarding Training Provides Resources, Support Along Each Step (2019 Case Study)
- Claude Werder
- Learning and Development, Talent Management, Human Resources
Best Western’s Boutique Brand Onboarding Training Provides Resources, Support Along Each Step (2019 Case Study)
Best Western Hotels & Resorts’ Boutique Brand Onboarding Training Programs for its Vīb & GLō Hotels marks a new approach taken by the company to support hoteliers to build and sustain strong brand cultures within its new brands. To achieve the goal of encouraging Vīb and GLō hoteliers to populate their hotels with employees that fit the respective culture and support them in maintaining the sense of culture, Best Western developed a multi-step training program that provides resources and support at each step of the pre- and post-activation process. Best Western Hotels & Resort was honored with a Silver Award for Best Unique or Innovative Learning and Development Program in the 2019 Brandon Hall Group HCM Excellence Awards.
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