Cisco’s Security Sales Superstar Program: Driving $2.8 Billion in Opportunities (2024 Case Study)
- Patrick Fitzgerald
- Learning and Development, Talent Management, Talent Acquisition
Cisco’s Security Sales Superstar Program: Driving $2.8 Billion in Opportunities (2024 Case Study)
Cisco Systems revolutionized their security sales training through the Security Sales Superstar Program, an innovative “American Idol”-style pitch contest that drove $2.8 billion in security opportunities.
The program engaged 18,000 employees globally, with 7,200 Portfolio Sellers submitting 10-minute security suite pitches. Using the Mindtickle platform’s TSPR (Teach, Show, Practice, Reinforce) methodology and AI-assisted practice, the program achieved remarkable results: tagged deals averaged $562k higher (+171%) and were 4x more likely to be in Commit or Upside categories. With a 96% completion rate and support in 27 languages, the program effectively transformed Cisco’s security sales capabilities.
Cisco earned a Gold Award for Best Program for Sales Training and Performance in the 2024 Brandon Hall Group™ HCM Excellence Awards.®
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