Cognizant Digital Factory Automates Creation and Delivery of Content (Tech Review)
- Claude Werder
- Learning and Development, Talent Acquisition, Leadership Development, Human Resources
Cognizant Digital Factory Automates Creation and Delivery of Content (Tech Review)
Cognizant conceived the Digital Factory as a single, integrated platform to help businesses execute marketing strategies, monitor them and make adjustments quickly and easily. The platform offers automation for content creation, maintenance and delivery across multiple digital channels, reducing turnaround time and increasing efficiency. The suite has applications specifically built to create Digital Sales Presentations for tablets and smartphones, important for sales teams on the go. This innovation earned Cognizant a Bronze Award for Best Advance in Mobile Sales Enablement and Performance Tools in the 2017 Brandon Hall Group Excellence in Technology Awards.
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