Crafting Modern Banking Leaders: Garanti BBVA’s Award-Winning Customer Program (Case Study)
- Brandon Hall Group
- Learning and Development, Talent Management
Crafting Modern Banking Leaders: Garanti BBVA’s Award-Winning Customer Program (Case Study)
Garanti BBVA’s comprehensive New Customer Representative Training Program revolutionizes banking talent development through a four-module approach combining classroom instruction, digital learning, video guides, and micro-segment training. The program equips Customer Representatives with essential technical knowledge, behavioral competencies, and sales skills while incorporating innovative features like simulation-based learning, buddy systems, and real-money transaction practices. With measurable benefits including high certification rates, strong sales performance, and improved customer satisfaction, the program demonstrates excellence in professional development and banking education.
Garanti BBVA earned a Gold Award for Best Professional Association Development Program in the 2024 Brandon Hall Group™ HCM Excellence Awards.®
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