Elevating Partnership Excellence: HDFC Life’s Strategic Account Management Program Drives 40% Growth in Partner Engagement (Case Study)
- Brandon Hall Group
- Learning and Development, Talent Management
Elevating Partnership Excellence: HDFC Life’s Strategic Account Management Program Drives 40% Growth in Partner Engagement (Case Study)
HDFC Life partnered with BTS to develop a comprehensive Strategic Account Management program to enhance their key account managers’ capabilities. The 2.5-day experiential learning program featured a hyper-realistic sandbox simulation, executive involvement, and focused skill-building sessions. The initiative helped account managers improve partner understanding by 62%, stakeholder engagement by 76%, and drive significant business growth through existing and new partnerships. The program equipped 88 account managers with best-in-class tools and frameworks for effective account planning, relationship building, and value creation. Through a multi-pronged measurement approach, the program demonstrated substantial improvements in business metrics, behavioral changes, and participant satisfaction.
HDFC Life earned a Gold Award for Best Competencies and Skill Development in the 2024 Brandon Hall Group™ HCM Excellence Awards.®
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