Excellence Series: Sales Training and Performance
- Claude Werder
- Learning and Development, Human Resources
Today’s customers know what they want, and with the click of a mouse or a tap of a mouse, many of them can research purchases big and small and even customize what they want. But is it really what will serve them best? To help make sure customers make the right purchase, whether they be individual banking customers, drivers looking for that new-car smell or multi-national corporations looking for the best software, a good sales staff must not only how to sell a product successfully but they must know their own products in and out. At the same time, businesses must make sure they’re not wasting time with outdated training methods when their sales staff could be out producing revenue. In this report, we profile four companies that implemented various successful sales training and performance initiatives.
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