From Cost Center to Profit Engine: Coupa’s Customer Education Project (2024 Case Study)
- Brandon Hall Group
- Learning and Development, Talent Management
From Cost Center to Profit Engine: Coupa’s Customer Education Project (2024 Case Study)
Coupa, in partnership with LearnUpon, transformed their customer education program into a profitable revenue engine generating $10M+ annually. Through Coupa University, the company delivers over 30-40 online certifications and courses, achieving nearly 9,000 certifications in FY2024. The program leverages an innovative eCommerce storefront, generating $50-90k monthly with a 70% profit margin. The introduction of the Coupa Learning Pass revolutionized access to training, while automated workflows and integrations with Salesforce, Okta, and Accredible streamlined the learning experience.
Coupa and LearnUpon earned a Gold Award for Best Customer Training Program in the 2024 Brandon Hall Group™ HCM Excellence Awards.®
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