General Mills Makes Values Resonate with Learning Games (2016 Case Study)
- Claude Werder
- Learning and Development, Human Resources
Facing changes in culture and consumer behavior, General Mills revisited its company values to make them resonate better with employees and partners. First, GMI changed the wording of its values to include: “Do the right thing all the time,” “Play to win,” and “Win as a team.” Partnering with Tata Interactive Systems, the General Mills learning team decided to use gamification as a teaching tool. The company started with an online game that takes travelers across a valley filled with challenges they must solve to get to gold. Each employee scores individually and as part of a team. Prizes are won for highest individual score and team score. The game design can be tweaked to cover other subjects. General Mills won a Gold Award for Best Use of Games or Simulations for Learning Programs in the 2016 Brandon Hall Group HCM Excellence Awards.
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