IBM and Twitter Partnership Certification Program (2016 Case Study)
- Claude Werder
- Learning and Development, Human Resources
IBM and Twitter entered into an agreement whereby IBM would become the first Twitter-certified consultancy partner. IBM committed to train 11,100 IBM resources on four tiers of Twitter knowledge — general communication and social collaboration, awareness, knowledge, and expertise. The blended learning approach focused on the learner’s experience by incorporating easy navigation, mix of media, and interactivity while engaging and motivating the IBM practitioners to voluntarily complete the education tiers within the specified time frame. The highly detailed approach to this learning program earned IBM a Silver Award for Best Advance in Custom Content in the 2016 Brandon Hall Group Excellence Awards.
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