IBM Creates Design Thinking Online and Companywide
IBM earned a Gold Award for Best Use of Video in the 2017 Brandon Hall Group HCM Excellence Awards.
- Claude Werder
- Learning and Development, Talent Management, Human Resources
IBM set out to create a sustainable, shared culture of design thinking to improve service to users and clients by changing the way IBM works. The philosophy provides a framework for solving problems at the speed and scale that modern enterprises like IBM demand. To make the change, the company developed the mobile-enabled ‘IBM Design Thinking University,’ which targets knowledge transfer by creating an immersive video series that simulates a real-life IBM team working with a client. The innovation earned IBM a Gold Award for Best Use of Video in the 2017 Brandon Hall Group HCM Excellence Awards.
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