IBM Uses Games, Rewards to Train Partners on Products (2017 Case Study)
- Claude Werder
- Learning and Development, Talent Acquisition, Human Resources
With 30% of IBM’s products sold by its business partners, the company decided to use training and rewards as a competitive edge. The company, in partnership with Motivforce Marketing & Incentives, refreshed the online “Know Your IBM” program to include enhanced scorecards, social learning, and 10-minute courses with a competitive soccer shoot-out. The gamification achieved record engagement, with 90% of participants voluntarily taking modules associated with the game. Participants earn points for completing courses or becoming certified as specialists in the IBM brand and redeem the points for merchandise. This innovation earned IBM a Gold Award for Best Sales Training Program for the Extended Enterprise in the 2017 Brandon Hall Group HCM Excellence Awards.
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