Manulife Listens To Employees as It Changes Its Culture (2017 Case Study)
Manulife earned a Gold Award for Best Advance in Corporate Culture Transformation in the 2017 Brandon Hall Group HCM Exc
- Claude Werder
- Learning and Development, Human Resources
When Manulife made a fundamental shift to put customers first rather than products, the change required culture transformation – for 34,000 employees in 18 countries. The vast undertaking required top-down and bottom-up dialogue, including an employee survey that garnered 10,000 responses and 40 employee focus groups to help define the critical behaviors needed for the change to be successful. Classroom training and eLearning modules helped employees align their daily work to the new behaviors. Manulife earned a Gold Award for Best Advance in Corporate Culture Transformation in the 2017 Brandon Hall Group HCM Excellence Awards.
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