McCann Worldgroup’s pxl Digital-Marketing Workshop Takes Client-Centric Approach (2018 Case Study)
- Claude Werder
- Learning and Development, Human Resources
McCann Worldgroup’s pxl Digital-Marketing Workshop Takes Client-Centric Approach (2018 Case Study)
McCann Worldgroup’s pxl (play.experience.learn) program is an in-person digital-marketing learning program. In the pxl digital-marketing workshop, clients learn about creating integrated marketing experiences with a user-centric approach. As the client goes through this workshop, they explore the way digital experiences shift consumer behavior through discussions and activities that help them learn more about their brand’s consumers. When the day is complete, they have worked together to build a mobile campaign and app prototype that will augment the in-store purchasing experience for their consumers. McCann Worldgroup won a Bronze Award for Best Advance in Creating an Extended Enterprise Learning Program in the 2018 Brandon Hall Group HCM Excellence Awards.
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