SAP Creates Academy For First-Line Sales Managers
- Claude Werder
- Learning and Development, Talent Acquisition, Leadership Development, Human Resources
Knowing first-line sales managers are critical to company success, SAP’s global learning team created a workshop to equip them with skills to transform sales teams into innovation partners who help make digital transformation painless. Content was developed after a close analysis of KPIs vital to the success of quota carriers. The challenge was to convince sales managers to leave the field for a workshop. As one said, “I was petrified at the thought of two weeks in a classroom. They ended up being two of the most important weeks in my career.” The initiative earned SAP a Silver Award for Best Sales Leadership Development Program in the 2017 Brandon Hall Group HCM Excellence Awards.
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