SAP Creates Sales Peer Exchange of Knowledge (2018 Case Study)
- Claude Werder
- Learning and Development, Leadership Development, Human Resources, Diversity, Equity and Inclusion
SAP’s Social Collaborative Learning Program was developed in response to the need for presales (customer solutions advisors) to align and enable themselves with real-world, practical insights and guidance so they can be more effective in their role and further the global pre-sales strategy, which is to make “Every Customer Touchpoint an Amazing Experience.” The peer exchange of knowledge, best practices and relevant customer information enable presales to engage with customers and prospects in an insightful, innovative and memorable way, leading to incrementally improved productivity, revenue generation and pipeline creation. SAP won a Gold Award for Best Use of Social Collaborative Learning in the 2018 Brandon Hall Group HCM Excellence Awards.
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