SAP Rebrands with New EVP and Real Stories
- Claude Werder
- Learning and Development, Human Resources
SAP isn’t a software company with a recognized “sexy” brand but must compete with Google, Apple, and Facebook for talent. So, SAP rebranded with a compelling EVP and shows it off by using real employees who tell true stories about their success at SAP. The new EVP ‘Bring Everything You Are. Become Everything You Want’ makes it clear that each person brings a unique set of traits and skills to the job. By showcasing employees from different departments and countries, the message is that inclusion and opportunity are reasons to work for SAP. The company earned a Silver Award for Best Employee Value Proposition in the 2017 Brandon Hall Group HCM Excellence Awards.
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