Sonic Automotive Evolves Culture Through Coaching
- Claude Werder
- Learning and Development, Leadership Development, Human Resources
Sonic Automotive set a goal of changing the culture in its dealerships, so leaders recognized the need to teach new managers how to take on their new roles and help their teams successfully perform. At Sonic, most new managers are promoted from within and struggle with foundational leadership skills. To address such leadership flaws, Sonic developed training that focuses on foundational skills such as coaching, team management, and reasoning and judgment. The asynchronous eLearning prepares managers for a classroom session focused on application. The program earned Sonic Automotive a Bronze Award for Best Advance in Coaching and Mentoring in the 2017 Brandon Hall Group HCM Excellence Awards.
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