Thermo Fisher's Stories Fortify its Employer Brand
Thermo Fisher Scientific earned a Silver Award for Best Recruitment Marketing and Employer Branding Program in the 2017 Brandon Hall Group HCM Excellence Awards.
- Claude Werder
- Learning and Development, Talent Acquisition, Human Resources
Thermo Fisher Scientific, knowing it needed to hire 25,000 employees across 600 locations within five years, created an employer brand to describe its work and recruit from a position of strength. The branding team mobilized employees to tell stories about why they love working at Thermo Fisher. The powerful storytelling helped the company more than double traffic to the careers page, reduce cost-per-hire by half, and draw higher-quality applicants. Thermo Fisher Scientific earned a Silver Award for Best Recruitment Marketing and Employer Branding Program in the 2017 Brandon Hall Group HCM Excellence Awards.
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