Ulta Beauty Ties Culture Strategy To Business Strategy
- Claude Werder
- Learning and Development, Talent Management, Human Resources
When a new CEO took over at Ulta Beauty, the company made a philosophical shift to tie business strategy to talent strategy with a focus on creating a culture that encourages engagement. Ulta Beauty employee surveys identified areas where change was warranted, but leaders believed that action is more important than measurement. So every time a specific action is taken, it is tied directly to feedback from associates. In three years under CEO Mary Dillon, Ulta Beauty has “moved the needle” on engagement year over year. The initiative earned Ulta Beauty a Gold Award for Best Advance in Employee Engagement in the 2017 Brandon Hall Group HCM Excellence Awards.
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