Cultivating Connected Leaders: AMA’s Award-Winning Onboarding Journey (Case Study)

The American Medical Association (AMA) developed an innovative onboarding program called AMA GO (Gather + Onboard) to address challenges in their hybrid workplace environment. The program focuses on connecting new hires with senior leadership, building cross-organizational relationships, and ensuring thorough understanding of AMA processes. Through structured virtual sessions, including “coffee chats” with senior management and informational presentations, the program achieved high satisfaction scores and demonstrated measurable benefits in employee engagement and organizational knowledge transfer. The year-long program’s success led to expanded offerings and influenced enterprise-wide employee development initiatives.

AMA earned a Silver Award for Best New Hire Onboarding Program in the 2024 Brandon Hall Group™ HCM Excellence Awards.®