Turkcell Creates 2.5D Animation For Change-Management Training (2017 Case Study)
- Alberto Minsero
- Talent Management
Turkcell Creates 2.5D Animation For Change-Management Training (2017 Case Study)
When Turkcell Group converged its fixed-telecom side and mobile-telecom market, Turkcell Academy created 2.5D-animated videos to train sales employees to offer customers access and service on all products. Previously, team members used 3D with a high-cost vendor. This time, they created animation with a background of high-saturated, waving colors that turn videos into live scenes. The videos covered basic information; in-class application and on-the-job coaching followed. The training, along with management of the business, transformed 30% of leads into sales. The target was 10%. Turkcell Group earned a Bronze Award for Best Use of Video in the 2017 Brandon Hall Group HCM Excellence Awards.
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