Turkcell Turns High-Potential Professionals into Tomorrow’s Digital Leaders (2024 Case Study)
- Brandon Hall Group
- Talent Management, Leadership Development
Turkcell Turns High-Potential Professionals into Tomorrow’s Digital Leaders (2024 Case Study)
Turkcell, Turkey’s leading digital operator, innovatively transformed its high-potential leadership development program by incorporating flight simulator training and academic partnerships.
The YUPO-PRO program combined practical leadership experience with unique learning approaches, including cockpit crisis simulations at Özyeğin University. The comprehensive program focused on four key development areas: self-discovery, influence management, business development, and future inspiration. Through specialized training modules, mentoring, and executive interactions, participants gained critical skills in commercial opportunity recognition, innovation, diversity management, and crisis handling. The program’s innovative approach effectively prepared future leaders for digital transformation challenges.
Turkcell earned a Gold award for Best High-Potential Development Program in the 2024 Brandon Hall Group™ HCM Excellence Awards.®
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