Candidate experience and employer brand are not recruiting functions. They are organizational signals that determine who applies, who accepts and who returns. Every interaction a candidate has with an organization, from the first job posting to the final hiring decision, shapes a perception that extends far beyond the outcome. When candidate experience is intentional and employer brand is authentic, organizations attract candidates who are genuinely aligned with their direction. When either is neglected, the cost is not just a missed hire, but it is a reputational consequence that compounds over time. This micro-course examines the fundamentals of both: what they are, how they connect, where they break down and what organizations must do to sustain both with consistency.
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