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Microcourse: Creating a Compelling Employer Value Proposition

Categories Talent Acquisition

What I will learn?

  • Define what an Employer Value Proposition is and explain its strategic importance for talent acquisition and retention
  • Identify and analyze the five core components that make up a compelling EVP
  • Conduct effective research to understand your target talent market and employee expectations
  • Develop authentic value propositions based on your organization's genuine strengths and culture
  • Create consistent messaging that communicates your EVP across multiple channels and touchpoints Implement measurement strategies to evaluate the effectiveness of your EVP and make data-driven improvements

Course Curriculum

Microcourse: Creating a Compelling Employer Value Proposition

  • Creating a Compelling Employer Value Proposition
  • Knowledge Check
Join Institute
Free
Free access this course
  • Last Updated
    07/03/2025
  • Enrollment validity
    Enrollment validity: Lifetime
  • Certificate
    Certificate of completion

BE SURE TO CHECK OUT THE RELATED RESOURCES FOR THIS COURSE

  • Presentation: Creating a Compelling Employer Value Proposition

Tags

Micro-Learning

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About Course

This course provides HR professionals, business leaders, and talent acquisition specialists with the essential knowledge and practical skills needed to develop a compelling Employer Value Proposition (EVP). An effective EVP is critical for attracting top talent, reducing recruitment costs, and improving employee retention in today’s competitive job market. Through this course, you’ll learn the fundamental components of a strong EVP, understand how to research and identify your organization’s unique value drivers, and discover practical strategies for implementing and communicating your EVP across all touchpoints of the employee experience. The course combines theoretical foundations with actionable frameworks that can be immediately applied in your organization.

About Us:
Recognizing, Empowering, and Certifying HCM Excellence around the world since 1993. Our research, data, and insights fuel the best minds in Human Capital Management to help them create future-proof learning, talent, and HR strategy for the new era of work.

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