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Crafting a Compelling EVP and Employee Brand

Categories Talent Management

What I will learn?

  • Design and implement a compelling Employee Value Proposition that attracts and retains top talent
  • Create authentic employer branding strategies that resonate with target audiences
  • Develop measurement systems to evaluate EVP effectiveness and ROI
  • Build integrated employee experience frameworks that support your EVP
  • Transform HR practices to deliver on your employer brand promise

Course Curriculum

Module 1: Foundations of Employee Value Proposition

  • Understanding EVP Fundamentals
  • Building EVP Framework
  • Module 1: Foundations of Employee Value Proposition

Module 2: Employee Experience Design

Module 3: Employer Brand Development

Module 4: Leadership and Manager Enablement

Module 5: Technology and Digital Experience

Module 6: Culture and Values Alignment

Module 7: EVP Measurement and Analytics

Module 8: EVP Communication Strategy

Module 9: Global and Local EVP Balance

Module 10: Future-Proofing Your EVP

Join Institute
Free
Free access this course
  • Last Updated
    04/29/2025
  • Enrollment validity
    Enrollment validity: Lifetime
  • Certificate
    Certificate of completion

BE SURE TO CHECK OUT THE RELATED RESOURCES FOR THIS COURSE

  • EVP Assessment Matrix (Module 1 / Lesson 2)
  • Employee Experience Journey Map (Module 2 / Lesson 1)
  • Employer Brand Messaging Framework (Module 3 / Lesson 2)
  • Leadership EVP Implementation (Module 5 / Lesson 1)
  • Developing a Compelling Employer Value Proposition (Guide)
  • Crafting a Compelling Employer Brand to Attract and Retain Top Talent (Guide)
  • Elements of the Modern Employee Value Proposition (Strategy Brief)
  • Tech Mahindra’s Freedom to Explore: Best Employee Value Proposition (Case Study)

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About Course

This comprehensive course explores the fundamental principles and practical implementation of Employee Value Proposition (EVP) and Employer Branding in modern organizations. Designed for HR and talent professionals, the course provides a structured approach to developing, implementing, and maintaining an effective EVP strategy that drives employee engagement and strengthens employer brand. Through practical examples, implementation guides, and assessment tools, participants will learn to create meaningful employee experiences that align with organizational objectives. 

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