Crafting a Compelling EVP and Employee Brand

Categories Talent Management

Design and implement a compelling Employee Value Proposition that attracts and retains top talent
Create authentic employer branding strategies that resonate with target audiences
Develop measurement systems to evaluate EVP effectiveness and ROI
Build integrated employee experience frameworks that support your EVP
Transform HR practices to deliver on your employer brand promise

Course Curriculum

Module 1: Foundations of Employee Value Proposition

Understanding EVP Fundamentals
Building EVP Framework
Module 1: Foundations of Employee Value Proposition

Module 2: Employee Experience Design

Module 3: Employer Brand Development

Module 4: Leadership and Manager Enablement

Module 5: Technology and Digital Experience

Module 6: Culture and Values Alignment

Module 7: EVP Measurement and Analytics

Module 8: EVP Communication Strategy

Module 9: Global and Local EVP Balance

Module 10: Future-Proofing Your EVP

Free

Free access this course

Last Updated

04/29/2025
Enrollment validity

Enrollment validity: Lifetime
Certificate

Certificate of completion

EVP Assessment Matrix (Module 1 / Lesson 2)
Employee Experience Journey Map (Module 2 / Lesson 1)
Employer Brand Messaging Framework (Module 3 / Lesson 2)
Leadership EVP Implementation (Module 5 / Lesson 1)
Developing a Compelling Employer Value Proposition (Guide)
Crafting a Compelling Employer Brand to Attract and Retain Top Talent (Guide)
Elements of the Modern Employee Value Proposition (Strategy Brief)
Tech Mahindra’s Freedom to Explore: Best Employee Value Proposition (Case Study)

About Course

This comprehensive course explores the fundamental principles and practical implementation of Employee Value Proposition (EVP) and Employer Branding in modern organizations. Designed for HR and talent professionals, the course provides a structured approach to developing, implementing, and maintaining an effective EVP strategy that drives employee engagement and strengthens employer brand. Through practical examples, implementation guides, and assessment tools, participants will learn to create meaningful employee experiences that align with organizational objectives.

Crafting a Compelling EVP and Employee Brand

What I will learn?

Course Curriculum

Module 1: Foundations of Employee Value Proposition

Understanding EVP Fundamentals

Building EVP Framework

Module 1: Foundations of Employee Value Proposition

Module 2: Employee Experience Design

Mapping the Employee Journey

Creating Personalized Experiences

Module 2: Employee Experience Design

Module 3: Employer Brand Development

Brand Strategy Creation

Brand Activation and Communication

Module 3: Employer Brand Development

Module 4: Leadership and Manager Enablement

Developing EVP Champions

Creating Support Systems

Module 4: Leadership and Manager Enablement

Module 5: Technology and Digital Experience

Digital EVP Strategy

Integration and Implementation

Module 5: Technology and Digital Experience

Module 6: Culture and Values Alignment

Cultural Assessment and Development

Values Integration

Module 6: Culture and Values Alignment

Module 7: EVP Measurement and Analytics

Developing Measurement Frameworks

Analytics and Insights Generation

Module 7: EVP Measurement and Analytics

Module 8: EVP Communication Strategy

Message Development and Channels

Engagement and Feedback Loops

Module 8: EVP Communication Strategy

Module 9: Global and Local EVP Balance

Global Framework Development

Local Implementation Strategies

Module 9: Global and Local EVP Balance

Module 10: Future-Proofing Your EVP

Trend Analysis and Adaptation

Innovation and Evolution

Module 10: Future-Proofing Your EVP

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