Crafting a Compelling EVP and Employee Brand
- Brandon Hall Group
- Talent Management
These Tools from Brandon Hall Group™ showcase comprehensive frameworks for Employee Value Proposition (EVP) management and implementation.
The collection includes an EVP Assessment Matrix for evaluating compensation, benefits, career development, culture, and work environment elements on a 1-5 scale with gap analysis and prioritization capabilities. The Employee Experience Journey Map tracks touchpoints across recruitment, onboarding, development, engagement, and transition phases with analysis of pain points and opportunities. The Employer Brand Messaging Framework structures organizational value through brand pillars with supporting evidence and audience-specific messaging for different candidate segments. Finally, the Leadership EVP Implementation Toolkit offers practical resources including communication templates, team assessment tools, action planning guides, recognition frameworks, coaching conversation structures, and implementation timelines.
Together, these documents create an integrated system for organizations to assess their current EVP status, identify improvement areas, develop targeted messaging, and equip leaders with tools to implement and reinforce EVP elements throughout the employee lifecycle.
EVP Assessment Matrix
Employee Experience Journey Map
Employer Brand Messaging Framework
Leadership EVP Implementation Toolkit
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