Microcourse: Benefits Communication That Drives Utilization

What I will learn?

• How to identify and overcome the primary barriers that prevent employees from using their benefits
• Techniques for segmenting employee populations and tailoring benefits messages to different groups
• Best practices for timing benefits communications throughout the employee lifecycle  
• Methods for selecting the most effective communication channels for different types of benefits information  
• Strategies for creating clear, actionable messaging that drives employee engagement  
• Systems for measuring communication effectiveness and making data-driven improvements