Understand Your Market
Strengthen Your Strategy.
Accelerate Your Success.
Brandon Hall Group Institute gives HCM solution providers the research, insights, and credentials needed to excel in today’s competitive marketplace.
Two Ways to Partner with Brandon Hall Group
Individual Institute Membership ($999/year)
Perfect for professionals seeking personal development and market insights to enhance their individual effectiveness.
SmartChoice® Preferred Provider Program
For organizations ready to transform their market position, SmartChoice® provides comprehensive support including strategic advisory, exclusive market recognition, premium visibility to 100,000+ corporate buyers, and dedicated relationship management. This is our highest level of partnership for solution providers serious about market leadership.
Built for Solution Provider Success
As an HCM solution provider professional, you need more than generic business resources.
You need:
- Deep understanding of how HR leaders actually make decisions
- Insights into what drives successful implementations
- Credibility that opens doors and builds trust
- Market intelligence that informs strategy
- Practical tools that drive real results
Brandon Hall Group Institute membership provides all of this through our exclusive focus on award-winning practices and 30+ years of HCM expertise.
What You'll Access with Institute Membership
Award-Winning Research
Our research library draws exclusively from award-winning program submissions, giving you insights into what actually works—not what fails. Access complete case studies, industry-specific success patterns, technology adoption insights, and buyer behavior analysis.
Professional Development
Enhance your expertise through strategic certification programs (CLS®, CLDS®, CTMS®, CDEIL®, CHRS®, CTAS®) that build credibility with clients, plus executive education courses, virtual training, and self-paced learning.
Exclusive Tools & Resources
Access specialized templates for HR tech marketing, competitive analysis frameworks, and strategic planning tools designed specifically for solution providers. Get answers from our analysts through Ask the Expert support.
The Brandon Hall Group Advantage for Solution Providers
Why Our Research Matters
Unlike generic analyst firms, we focus specifically on HCM and study only successful implementations. This means you get:
- Vendor-neutral insights that buyers trust
- Real-world evidence of what drives success
- Practical applications you can implement immediately
- Continuous updates as the market evolves
Who Uses Institute Membership
Solution provider professionals across all functions leverage Institute membership to:
- Inform product roadmaps with market evidence
- Create messaging that resonates with buyers
- Build deeper client relationships
- Identify emerging market opportunities
- Validate strategic decisions
- Enhance professional credibility
Member Benefits
- Unlimited access to research library
- Professional certification programs
- Online courses and micro-learning
- Virtual instructor-led training
- Ask the Expert online support
- Access to faculty network
- Exclusive member resources
- Industry trend reports
Ready to Elevate Your HCM Expertise?
Whether you’re shaping product strategy, engaging with prospects, or guiding implementations, Brandon Hall Group Institute provides the insights and credibility you need to succeed.
- Contact our Enterprise Team:
- [email protected]